GrowthwithMatty has a way with charming people, ordinary or famous. And it has given his life direction.
His bold personality was how the Atlanta resident was able to convince Waka Flocka to partner with him in his marketing agency, and it was how he’s been able to connect and build relationships with huge artists since he began finding his place in the music industry.
(His working relationship with Waka Flocka was also a bit of a gateway, but Matthew did most of the heavy lifting on his own.)
While in Miami, he haunted music studios, meeting important artists, watching recording sessions, and learning how to produce music for others.
Those in-studio observations, however, ultimately inspired him to produce his own music, making the way he used his time in Miami one of the most serendipitous moves he’s made.
Entrepreneurial Spirit, Work Ethic Drive GrowthwithMatty Onward
Full of ideas, GrowthwithMatty was born with an entrepreneurial spirit and a steadfast work
ethic. He sometime works 85-hour weeks to meet all his deadlines and demands, but he
always leaves time for working on his own material.
It may be late in the night, after everyone else’s work is done, that GrowthwithMatty is able
to get lost in his home studio, turning ideas he’s had throughout the day into songs.
He might not have created “Covid Dreams” or “The Cold Life” if not for all that studio time.
That would have been an absolute shame.
Inspiration Comes, Unexpectedly
GrowthwithMatty thought initially that he was getting a sneak peek at the artistic process
of creating music from some of the best when he first started hanging out in
the studios. Turns out, he was wrong.
Watching other musicians showcase their personal style, reveal their voice, only inspired
GrowthwithMatty to find his own unique voice, one that would be more complex than
almost any of the other musicians whose paths he crossed.
GrowthwithMatty took something he loved – creating fresh beats – and merged them
into intricate layers to create a song.
His early work was a bit softer and sexier than his later work. “The Cold Life” has more
hard edges and dark corners than the paradise that is “Covid Dreams.” His first album
seems to find a positive in the Covid pandemic, which probably was his ability to continue working, pandemic be damned. He second,
if we continue the analogy, expresses the frustration most of us are feeling, after more
than a year of pandemic restrictions. (As instrumentals, there’s room for interpretation.)
Even more important, GrowthwithMatty’s work is uniquely his own, despite his time spent
with other musicians. He found inspiration from them yes, but his
contemporary ideas belong completely to him.